July 28, 2008
DURHAM, N.C. - North Carolina Central University Athletics has chosen Rojo Research to perform a study on fan demographics. Rojo Research will capture data on fan demographics, purchasing plans, shopping behavior and event experience; with such data leveraged to provide a return on investment for corporate sponsors.
"Our partnership with Rojo Research will enhance our ability to market and promote NCCU Athletics as we aggressively move forward towards membership in NCAA Division I athletics," said NCCU Director of Athletics Ingrid Wicker-McCree, Ed.D.
North Carolina Central University fields 14 varsity sports and is a transitional NCAA Division I member. NCCU currently participates as an independent.
"The transition to Division I from Division II is a very exciting stage for the NCCU Eagles athletic program," remarks John Herron, CEO of Rojo Research. "With that said, the school is located in a highly competitive market in regards to college athletics sponsorships. Consider 11 in-state Division I programs are located within 100 miles of campus, including Duke, North Carolina State, North Carolina, Wake Forest, and East Carolina. We look forward to assist NCCU define their unique audience and underscore the immense value of Eagle fans to marketers."
North Carolina Central University joins Winston-Salem State University as the second HBCU institution to commission Rojo Research to perform fan research.
Rojo Research specializes in college audience research to assist athletics programs to increase corporate sponsorship revenues. Launched in 2006, the company has quickly risen to one of the largest providers of audience research for NCAA member institutions. Through phone and web-based methodology, Rojo Research captures over 400 data points, including demographics, purchasing trends, shopping habits and local media consumption.
Rojo Research also offers local qualitative Spanish media research, and recently completed research in behalf of media outlets in the Portland, Ore., market.
Contact:
North Carolina Central University Athletics: Kyle Serba, Director of Sports Information, 919-530-7054, kserba@nccu.edu
Rojo Research: John Herron, CEO, 503-764-5530, john@rojoresearch.com
